Have You Heard The News  (International)

Elvis� First Vegas Venue on Auction Block


The New Frontier Hotel, where Elvis Presley�s first Las Vegas performances were held, will go on the auction block July 26, 10 a.m. as the historic casino has been closed to make way for a new hotel property.

The auction of the property assets will be conducted by the Great American Group, a leading asset conversion company based in Los Angeles. Great American also handled the auction of the Stardust Hotel in November 2006 and the Nevada Landing casino, Jean, Nevada, in July 2007.

The auction will include all of the assets of the property including signage, tables, and commemorative cards and dice from the gaming rooms, as well as equipment from the restaurants, hotel and facility.

Elvis appeared at the New Frontier from April 23-May 9, 1956. During those two weeks, the single �Heartbreak Hotel� and his first album, �Elvis Presley� both hit number one on the billboard pop charts. The Frontier also was the site of the final concert of Diana Ross and the Supremes, on January 14, 1970, and was home for long-time Vegas superstars Siegfried and Roy for the debut of their �Beyond Belief� spectacular.

The Frontier is one of the original hotels on the �Strip� in Las Vegas, but it started life as a nightclub in the 1930s. It opened as a hotel and casino on October 30, 1942, named the �Hotel Last Frontier.� The property changed its name several times from The Last Frontier to the New Frontier to just Frontier and back to the New Frontier, depending on the owner.

Live Auction (July 26 only)

Auction catalogue

Source: Business News

Posted:  26th. July 2007 

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