The New Frontier
Hotel, where Elvis Presley�s first Las Vegas
performances were held, will go on the auction
block July 26, 10 a.m. as the historic casino
has been closed to make way for a new hotel
property.
The auction of the property assets will be
conducted by the Great American Group, a leading
asset conversion company based in Los Angeles.
Great American also handled the auction of the
Stardust Hotel in November 2006 and the Nevada
Landing casino, Jean, Nevada, in July 2007.
The auction will include all of the assets of
the property including signage, tables, and
commemorative cards and dice from the gaming
rooms, as well as equipment from the
restaurants, hotel and facility.
Elvis appeared at the New Frontier from April
23-May 9, 1956. During those two weeks, the
single �Heartbreak Hotel� and his first album,
�Elvis Presley� both hit number one on the
billboard pop charts. The Frontier also was the
site of the final concert of Diana Ross and the
Supremes, on January 14, 1970, and was home for
long-time Vegas superstars Siegfried and Roy for
the debut of their �Beyond Belief� spectacular.
The Frontier is one of the original hotels on
the �Strip� in Las Vegas, but it started life as
a nightclub in the 1930s. It opened as a hotel
and casino on October 30, 1942, named the �Hotel
Last Frontier.� The property changed its name
several times from The Last Frontier to the New
Frontier to just Frontier and back to the New
Frontier, depending on the owner.
Live Auction
(July 26 only)
Source: Business News
Posted: 26th. July 2007
