To commemorate the 30th Anniversary of Elvis Presley�s death (16th August, 1977), Sony BMG Music Entertainment will celebrate his outstanding contribution to popular music with a triumphant return to the U.K. singles chart. Following the huge success of 2005�s 18 No.1 Singles Campaign, Sony BMG Music Entertainment will offer fans the opportunity to collect singles week by week to build the �Elvis The King� singles boxset.
Each classic
single will be released in a limited edition
numbered CD and 10� vinyl format, beautifully
packaged utilising the original U.S. and U.K.
sleeve and label artwork. They will also be
available as digital download singles for the
first time. 2005 saw Elvis return to glory
during a four month onslaught on the U.K.
singles chart, creating 3 new No.1�s, and 14
Top 5 singles, however seminal tracks such as
�Suspicious Minds�, �Heartbreak Hotel� and �Blue
Suede Shoes� didn�t qualify for re-release as
they failed to hit the No.1 spot first time
around.
2007�s
�Elvis The King� 18 singles campaign will
deliver the �ultimate� collector�s dream;
comprising of the most popular, loved and
celebrated Elvis tracks sure to delight fans
young and old. �Incredibly, it is now 30 years
since Elvis, the King Of Rock & Roll passed
away. To mark this milestone we have created an
amazing singles series that celebrates his
unique legacy,� said Sony BMG Music
Entertainment�s Phil Savill. �The No.1 Singles
campaign in 2005 was a huge success but did not
include many of Elvis� greatest songs such as
Suspicious Minds, In The Ghetto and Heartbreak
Hotel.� �The Elvis The King campaign features
18 of the most treasured and famous tracks.
Without a doubt, expect to see Elvis holding
court again at the top of the charts, later this
year.�
In addition to the release of the first of the Elvis The King singles on 13th August, Sony BMG Music Entertainment will also release �Elvis The King�: a 2-disc CD companion album (pictured above right). Thirty years on since Elvis Presley�s tragic death, this comprehensive collection of 50 stand out tracks including No.1�s from 2005�s 18 singles campaign, will remind many that he was the King for a very good reason. On the first day of the Elvis The King campaign (Monday 13th August, 2007), Sony BMG Music Entertainment will issue �Heartbreak Hotel� will be accompanied with a numbered CD and 10� collectors� box that will eventually house all 18 singles in the series. Please note that due to U.K. chart regulations on packaging for singles �Heartbreak Hotel� and the limited edition collector�s box will not be eligible for the U.K. singles chart.
However, to
see the King back in the charts to
commemorate the 30th Anniversary of his
passing, on the actually day of the
anniversary, Thursday 16th August Sony BMG
Music Entertainment are releasing the second
Elvis single �Suspicious Minds� � which
unbelievably, never made it to the No.1 spot
first time around.
It is almost unheard of for a single to be
released on a Thursday and it is only
possible because of the unique nature of the
artist.
All CD
singles will include the original A and B
sides plus a third bonus track that will
either be an alternative take, U.S. b-side
or related track. The 10� vinyl singles will
include the lead single on the A side, and
the B side on side two along with the third
bonus track.
The
digital download will include all three
tracks (the majority of the bonus tracks are
previously unavailable as downloads) plus
the artwork. Each single released in this
historic campaign will be packaged as
follows:
5� CD
Single - Each CD will be released in
�mini-vinyl� replica card sleeves with an
outer and inner bag. The outer bag will
feature the original U.S. picture sleeve
artwork, while the inner bag will replicate
a generic U.K. RCA single from the time of
the original U.K. release. Each of the 18 CD
singles will be limited in copies and
individually numbered. The artwork for the
CD disc will replicate the original 7� vinyl
release including authentic vinyl label
artwork. Rather than have the standard
silver finish on the �playing� side of the
disc, each CD rear will have a black finish,
again to replicate a miniaturised version
and the look of the original vinyl release.
10� Vinyl Single - Each 10� vinyl release
will be packaged in the original U.K. RCA
generic bag. The 10� label will replicate
the original U.K. 7� label artwork. Each of
the eighteen 10� vinyl singles will be
limited copies and individually numbered.
Posted: 20th. June. 2007
