Elvis Presley left the
building thirty years ago, but Elvis: The Miniseries
arrived on DVD today for the first time ever. To
promote the release, Starz Home Entertainment is
passing out free flip books from Elvis decorated
Segways at several celebrations in Memphis marking
the 30th anniversary of the legend's death this
week. With a simple flip-of-a-thumb, the flip books
bring Elvis back to life by playing full-motion
clips from the movie featuring the king of rock n'
roll's famous swinging hips and sneering lips �
leaving fans feeling all shook up, all over again.
Originally invented in 1882 and recognized as one of
the earliest forms of interactive multimedia, flip
books create the optical illusion of motion when
images stacked in sequential stages of movement are
flipped. Produced by Flippies, a New York based
manufacturer, the flip books are bringing images of
Elvis: The Miniseries to life for fans at events and
happenings in Memphis throughout the week. �In this
age of high tech interactive multimedia, the
simplicity of flip books is not only refreshing, but
its illusion is even more captivating than ever,�
said Jeffrey Kay, President of Flippies. �Creative
marketers like Starz Home Entertainment are, once
again, beginning to add flip books into the mix as
consumers rediscover the medium as a fun and
engaging promotional marketing item.�
"What better way to remember the life of Elvis than
with a flip book that shows him dancing and having
fun when he was young" said Rose Zivkovich from
Starz Home Entertainment. "Flippies are perfect for
building awareness and buzz for Elvis: The
Miniseries during this historic week in Memphis.
We'll also be using them as promotional items at
consumer and trade conventions, and also as
pre-order gifts for the DVD on select consumer
websites."
